Snapchat, once known simply for disappearing messages and quirky filters, has evolved into a serious platform for articles and monetization. With over 400 million daily active users, Snapchat offers multiple ways for influencers, brands, and everyday users to earn real income—from spotlight videos to brand deals.

If you’re creative, consistent, and strategic, how to make money of snapchat is absolutely possible. This article reduces the top methods, eligibility requirements, and ideas to maximize your earnings.

🔥 1. Snapchat Spotlight

What Is It?

Snapchat Spotlight is Snapchat’s response to TikTok and Instagram Reels. It allows users to upload vertical, short-form videos to your public feed.

💰 How to Make Money:

Snapchat pays creators whose Spotlight videos go viral. You can earn thousands of dollars per day based on video performance.

✅ Requirements:

Must be 13+ yrs . old (18+ to obtain payments)

Post original content that follows Snapchat’s guidelines

Enable Snapchat Creator Rewards (check eligibility in the app)

📍 Tips:

Post regularly and employ trending sounds

Keep videos vertical and under 60 seconds

Use popular topics (challenges, humor, life hacks)

💼 2. Brand Sponsorships and Influencer Deals

What Is It?

If you’ve got a strong Snapchat following, brands may purchase from you to promote their products through stories or shoutouts.

💰 How to Make Money:

Direct works with brands or influencer agencies

Promote products to acquire cash, free items, or affiliate commissions

✅ What You Need:

A strong personal brand and loyal audience

High engagement (views, screenshots, replies)

Media kit or example stories

📍 Tips:

Niche down: Travel, fashion, fitness, or humor work well

Use metrics like “story views” and “completion rates” to prove value

Tag the brand name and follow FTC guidelines (disclose #ad or #sponsored)

🛒 3. Promote Your Own Products or Services

If you’re a business owner, coach, or artist, Snapchat is a great tool they are driving traffic to:

Online stores

Courses and ebooks

Merchandise

Freelance services

Use Stories, private snaps, or Snap Ads to reach followers. You can link to websites with all the swipe-up feature if you do have a verified account or work with a call-to-action.

📦 4. Affiliate Marketing

Promote other companies’ products and earn a commission when someone buys through your unique affiliate link.

🧩 Examples:

Amazon Associates

ShareASale

Impact

Niche software or apps

Use Snapchat to create trust and casually promote products which fit your content and audience.

📍 Pro Tips:

Create teaser content and link in your bio or direct users to Instagram/Linktree

Don’t spam links—focus on storytelling

💸 5. Sell Premium Access or Subscriptions

How It Works:

Some creators monetize exclusive content through private Snap groups or premium subscriptions using platforms like:

Fanfix

Patreon

OnlyFans (for adult or exclusive lifestyle content)

You offer private or behind-the-scenes content in substitution for a bill every month.

⚠️ Note: This method must adhere to Snapchat’s content guidelines and age restrictions.

💻 6. Snapchat Ads for Business Owners

If you have a business, you need to use Snapchat Ads to:

Sell products

Grow your following

Drive leads with a landing page

Snapchat Ads Manager allows precise targeting, making it ideal for eCommerce and digital services.

📈 Tips to Grow and Monetize Faster

Post daily to take care of audience interest

Use trending filters and music

Cross-promote your Snapchat on Instagram, TikTok, and YouTube

Interact together with your audience (polls, Q&A, DMs)

Track views, engagement, and conversions

🔐 Requirements and Safety Tips

Enable Snapchat Creator Account to gain access to features like analytics and story replies

Use two-factor authentication to protect your account

Follow Snapchat’s Community Guidelines and Terms of Service to avoid bans

Conclusion

Snapchat is probably not the first platform people think about for creating wealth, but it’s full of opportunity—especially for creators who understand short-form content, storytelling, and niche audiences. Whether you’re cashing in on viral videos with Spotlight, landing brand deals, or selling your own products, Snapchat rewards creativity and consistency.